Its natural to be nervous about doing something when youre unsure of the consequences.

Waiting to be sure feels safer.

However, certainty and risk are also opposites.

You cant take a risk if youre sure of the outcome.

As productivity blogger Seth Godin explains, being 99% sure of an outcome is still a risk.

Being 100% sure, on the other hand, isnt a risk at all.

That may not seem like a big difference, but psychologically, its huge.

In fact, its so huge, it often keeps many of us from taking any chances at all.

Certainty is binary, yes or no.

The question, are you sure it will work is not about the work, its about the sure.

Some people go to work or school and do nothing except the things that they are sure about.

The other path is to do things that might not work.

Work, projects designed to land on the spectrum of not sure.

Sometimes, its okay to wait for certainty.

If youre crossing the street with a child, its good to wait for that extra hundredth percent.

Those are all obviously risks.

Risk and certainty run contradictory to each other, but that doesnt make the end result bad by default.

But how can you be sure?| Seth Godin

Photo byNicu Buculei.