Why You Shouldn’t Trust Your Brain to Remember Something's Color

This is because Id mis-remember my wall as more prototypically blue.

We tag the color with a coarse label.

That then makes our memories more biased, but still pretty useful.

So the next time youre trying your hardest to remember the right shade of paintdont.

Get a sample, find the old labeled paint can, or even take a picture.

No matter how good your memory is, your brain just wont let you do it.

Why Some Colors Appear More Memorable Than Others|Journal of Experimental PsychologyviaJohns Hopkins University

Photo byBob Mical.