We have a problemand the odd thing is we not only know about it, we’re celebrating it.

She wasn’t complaining; she was proud of the fact.

She is not alone.

This post originally appeared on theHarvard Business Review.

Why are typically rational people so irrational in their behavior?

I call it “The More Bubble.”

The result is not just information overload, but opinion overload.

Of course, we back-door-brag about being busy: it’s code for being successful and important.

Not only are we addicted to the drug of more, we are pushers too.

And with them, busyness, sleep deprivation and stress.

Across the board, our answer to the problem of more is always more.

We need more technology to help us create more technologies.

We need to outsource more things to more peopleto free up own our time to do yet even more.

Luckily, there is an antidote to theundisciplined pursuit of more: the disciplinedpursuit of less, but better.

A growing number of people are making this shift.

I call these people Essentialists.

They trade off time on Facebook and call those few friends who really matter to them.

Instead of running to back-to-back in meetings, they put space on their calendars to get important work done.

The groundswell of an Essentialist movement is upon us.

TIME magazine goes beyond calling this a movement, instead choosing the word"Revolution."

One reason is because it feels so much better than being a “Nonessentialist.”

The closet clutter is gone.

Wouldn’t it be great to have that sensation writ large in our lives?

Rest well to excel.K.

The finding was popularized by Malcolm Gladwell as the “10,000 hour rule.”

Add expiration dates on new activities.

Traditions have an important role in building relationships and memories.

However, not every new activity has to become a tradition.

The next time you have a successful event, enjoy it, make the memory, and move on.

She said she felt totally liberated when she turned it down.

So we have two choices.

He speaks at conferences and companies including Apple, Google and LinkedIn.

He is aYoung Global Leader for the World Economic Forumand did his graduate work at Stanford.

Connect with him@GregoryMcKeown.

Image remixed fromB Studio(Shutterstock) andPublicDomainPictures(Pixabay).

Photos byElizabeth Ellis(Flickr) andKris Arnold(Flickr).

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