It happens to the best of us.

The Atlantic takes a look at why that is.

We all forget people’s names sometimes.

Why Your Memory Sucks, and What You Can Do About It

Whether we remember them or not is at least partially circumstantial.

But I couldn’t remember his name to save my life.

Whether you remember a name or not isn’t just about making connections.

8 Tips for Remembering People’s Names (and How to Memorize Unfamiliar Ones)

Your basic working memory plays its role too.

The Atlantic explains:

There are two types of storage in the brain: Long-term and short-term.

The short-term variety is called “working memory,” and it functions like a very leaky thermos.

It doesn’t hold much and it spills stuff out all the time.

Of course, that’s not all.

Why Names Are So Easy to Forget| The Atlantic

Photo byEvelynGiggles.