As The Atlantic explains, shoppers are pretty bad at math.
The [X amount] extra!
is a common tactic used to put a number in our minds.
The problem is, were not great at converting unit prices on the fly.
The first deal offers 33% extra coffee.
The second takes 33% off the regular price.
Whats the better deal?
And youd be wrong.
Of course, stores dont tend to offer both on the same product.
Either youll see a 33% off discount,or33% extra for free.
However, competing products can.
Unless the bigger box is bigger by a significant amount.
However, it might not actually save you money, unless youve done the math.
The 11 Ways That Consumers Are Hopeless at Math| The Atlantic
Photo byMike Mozart.
