With most business being done digitally, you might think that business cards don’t matter anymore.
But they can offer a lot.
Why Business Cards Still Matter
Business cards still matter because our memory sucks.
A business card is a road map to opportunity.
Suddenly, you notice someone that could be a potential client.
What do you do?
A business card saves you time and makes you look professional.
Your business card is always working for you.
Not everyone thinks business cards are essential, and some argue business cards have lost their edge.
Instead, I make a point to ask my new connection to email me.
(When I respond, I include my full contact information.)
Technology, andmore specificallysmartphones have made information sharing easier.
There are even apps out there that can share contact information with someone with barely any effort at all.
Meeting someone in person only to look down at your phone and start tapping can seem rude and disconnected.
Technology can still be used to enhance your experience, however.
Apps like Evernote canscan the business cards you collect and make storage and organization easier.
But business cards already use one of the best information sharing apps out there: your hands.
It shows professionalism and it demonstrates that you care.
Either way, there are a few essentials you should include.
Traditional card storage modes assume that side is blank.
While business cards should promote your brand identity, they shouldn’t be confused with advertising.
You don’t necessarily need to wow them with bizarre card shapes or confusing designs.
If one or two cards have photos, you’ll remember those people.
you’re free to offer discounts, special services, or even advice if that fits your business.
You want people to remember you and feel like getting in touch with you will benefit them.
Think of how a nice magazine feels in your hands compared to a floppy tabloid.
Regardless of what’s inside, the magazine feels better and seems more professional.
Choose the right font:Keep your fonts 12 points or larger and confirm they are legible!
Graphic designers know their craft and they can come up with something clever, informing, and professional.
Here are some strategies that can confirm the handing off of your card doesn’t go to waste.
Be prepared:Always have business cards on you.
Even when you’re on vacation you might make a connection with someone.
Keep a few in your wallet and you’ll be good to go.
Be interested:If you hand off a business card, take a stab at get one back.
Photos by Tina Mailhot-Roberge,Ged Carroll,J Aaron Farr,Texas State Library and Archives Commission.
