Use "Brainwriting" Instead of Brainstorming to Generate Ideas

So how can this be avoided?

Thompson and Nordgren suggest a process called “brainwriting.”

The idea is pretty simple: write ideas down, then talk about them later.

This allows idea generation to occur without influence of others.

It’s okay if some of your ideas seem obvious too.

The goal is quantity of solid, unique ideas over quality mediocre ones.

Next time your group comes across a problem, separate and brainwrite.

Then come together to discuss your ideas.

Brainstorming Doesn’t Work; Try This Technique Instead| Fast Company

Photo byGeorge Redgrave.