If youre emailing someone that doesnt already know you, getting your emails read can be an uphill battle.
If it’s possible for you to make the reader go, Wait, what?
Thats pretty weird and it gets your attention.
The point isnt to be weird or provocative for its own sake.
Rather, allow yourself the freedom to step outside of a carbon copy box.
The Psychology Behind Winning Email Subject Lines| Copyblogger
