You like using it.

You have fun using it.

You make all kinds of great things.

But over time, you stop using it.

We’ve all probably been there.

For experiencing the world?

In those cases, the novelty effect isn’t an illusion.

We often really do experience a fun little jolt to our everyday behavior.

The point is: The novelty effect isn’t a sham.

It’s not an illusion.

We really

do

experience genuine bursts of creativity or productivity from trying out some new tool.

It’s just that the burst cannot sustain itself, because novelty cannot sustain itself.

Head over to Medium for his full post.