The Generic Foods and Ingredients Professional Chefs Choose to Buy

So take a tip from them and go generic to save yourself some cash when you’re grocery shopping.

Unless it’s ice cream, apparently.

They don’t skimp on that.

Just a few trips avoiding the brand names and you’ll likely start to see the difference.

The complete study is worth a look too, so check the link to read more.

Do Pharmacists Buy Bayer?

Informed Shoppers and Brand Premium| University of Chicago Booth School viaNPR