Just this once is a dangerous phrase to think or say to yourself.
Often it serves as an excuse to do something you know you shouldnt.
Retailers promise that these deals wont last for long.
As a result, people will tell themselves they cant afford to miss this offer.
They just want to look around.
They manage to stick with this goal … until they see something they want.
It also wont be the last time they buy something based on an excuse.
The just this once excuse doesnt only apply to breaking our budgets.
It applies to our health, work, and probably every other area of our lives.
And we have to realize when just this once becomes a habit, rather than a one-time thing.
So the next time you catch yourself thinking just this once, be wary.
Just This Once| Behavior Gap viaBusiness Insider