Pitch New Ideas with a "Pilot Program" to Decrease the Risk

It reduces the perceived risk of implementing something big and new.

Pilots give people a chance to test out the idea.

And they can also create data that changes minds.

Organizations have limited time, attention, and money, says Ashford.

Dont lose sight of the fact that youre constantly competing against other peoples ideas and other peoples doggedness.

Its a pretty simple idea, but one that might help differentiate your pitch from another.

A Guide to Winning Support for Your New Idea or Project| Harvard Business Review

Photos byDavid Burela