In 2013, Google started quietly addingthe Google options appas part ofGoogle Play Services.
Youd be forgiven for missing it.
However, it packs some handy features.
One of the most relevant for the privacy-minded is the ability to block interest-based ads.
Youre on your own for any apps you downloaded from third-party sources, though.
This is also a good time to reset your advertising ID on the same screen.
This ID is where all those targeted ads come from.
How to reset your advertising ID on Android| Ghacks