Delivering an elevator pitch or even telling your boss about an idea can be nerve-wracking.
Entrepreneur James Altucher has crafted “the six U’s of persuasion” to ensure your idea gets heard.
For example: “I can never get a cab when it rains!”
Unique
Why is your solution unique: “We aggregate 100s of car services into one simple app.
Nobody else does this.”
Ultra-Specific
This shows there is no fluff: “Our app knows where you are.
Your credit card is pre-loaded.
You hit a button and a car shows up in 4-5 minutes.”
User-friendly
In other words, make it as easy as possible for someone to say “yes”.
Like a money back guarantee, for instance.
Or testimonials from people you both know.
Unquestionable Proof
This can be in the form of profits.
Or some measurable statistic.
Or a good wing-man.
How to Persuade Anyone of Anything in Ten Seconds| The Altucher Confidential
Photo byafricaniscool.
