A good presentation is like a good joke.

You dont want the whole thing to be too predictable or it loses all of its power.

Keeping the 1, 2… 4!

rule in mind while youput your presentation togethercan help.

People are good at seeing patterns.

If youve ever heard a predictable joke, you know exactly what its like.

ComedianRajiv Satyalexplains how good presenters use the 1, 2… 4!

It makes sense in retrospect.

(But theyre not 1, 2, 7!

That would just be random.)

Jokes work due to the element of surprise.

Too many business presentations are stuff people already know (1, 2… or stuff people dont know what to do with (1, 2… Give em something both memorable and fun.

Different aspects of comedy can be applied to all kinds of things in life.