Failure happens to the best of us, but it can still be completely ego-crushing.
And when your ego is crushed, it’s easy to give up.
Don’t let failure take down your goals.
Prepare for it with a “failure expectation” plan.
In short, getting a “no” was only the first step.
And, not only that, he had a plan in place to keep trying.
We all know the cliche: “hope for the best and prepare for the worst.”
But many of us don’t actively use this advice.
We don’t usually draft anactual planin case of the worst.
We try once, we fail, and we tell ourselves we never really wanted it, anyway.
Sethi’s advice goes beyond that cliche, though.
In short, prepare for the worst by coming up with a backup plan.
double-check that plan still supports your end goal.
