Sethi explains that, in the old days, sailors often used seagulls to tell they were approaching land.

The more seagulls they’d see, the more confident they could be that land was close.

For example, when someone says something once, you might not notice it.

When you hear it again, that’s interesting.

When you hear it three times, you lean in and start paying attention.

The Seagull Theory can give you ideas about what you should do in life.

One person says you’d make a great entrepreneur, okay, whatever.

Another person agrees, that’s interesting.

After three, maybe it’s something to consider.

Or, you could use the theory for personal development.

Maybe someone says you’re too sensitive, and you don’t believe them.

Finally, it’s a great way to see where you stand with something.

I haven’t written about personal finance in years.

This seagull shows how difficult it is to change positioning in someone’s mind.

It’s not their fault it’s mine for not making it easier to describe IWT.

(I write personal development, not personal finance.)

Think about the possible “seagulls” in your life.

They might offer insight on something you’re missing.

For more detail, check out his full post.

The Seagull Theory| I Will Teach You To Be Rich

Photo byAlexandre Albuquerque.