If you’re running a business or promoting a group, you have a lot more to deal with.

Here’s how to stay on top of your internet life.

When You Might Need Advanced Social Media Tools

Let’s have some real talk for a minute.

The whole point of social networks is to connect with people.

That’s the fundamental principle that underlies all the data and charts.

Managing multiple accounts from one place:Facebook, Twitter, Google+, Instagram, Tumblr.

Many advanced apps and services allow you to share to multiple services from the same place.

Advanced analytics:There’s more to social media than the number of likes and retweets.

Many professional-style tools like this can help you figure out what your audience responds to the most.

It’s also worth mentioning, every social web connection has its own identity and use cases.

Copying the same content to multiple services isn’t necessarily the best approach all the time.

Don’t just sign up for the first one you see and spam your feeds with junk.

That’s a quick way to lose followers.

That being said, here are some of the top contenders.

Unlike Buffer, it can manage a whole lot more than the basics.

If you want one monster app to manage everything, Hootsuite is it.

SocialFlow, unfortunately does not.

What it lacks in accessibility, however, it makes up for in intelligence.

It also makes sure that obviously awesome posts will get priority over mundane ones.

The included ones will work just fine.

The feeds are necessarily real-time, instead of being slow and curated like Facebook and Google+.

If you want to give Twitter some special attention, it’s hard to go wrong with TweetDeck.

you’re free to also use it to schedule tweets for the future.

This is particularly useful as most analytics tools undervalue the role of influencers and tastemakers.