Amazon determines the most popular products on their site and then consistently prices them under the competition.
This is called price perception, and Amazon employs this clever tactic for bringing in and keeping customers.
It’s something you should keep in mind the next time you go to buy an item.
Remember, shop around a little.
Just because it seems like one place has the best prices it doesn’t mean they do.
Amazon does have some great deals and ordering from them is pretty painless, butalways do your research.
Achieving Competitive Pricing without Racing to the Bottom| Boomerang Commerce viaRe/Code
Photo byAkira Ohgaki.
