Focus on Short-Term Feedback to Create Long-Term Habits

When trying to encourage good behavior, we like to appeal to a sense of future.

“you should probably save now for your retirement.”

If you want to reward (or punish) short-term behavior, don’t do it down the road.

Advances turn more heads than royalty streams do.

Not everything has a consequence in the short-term (or else there wouldn’t be a problem).

Create in-the-moment accountability, rather than ignoring the consequences.

Short term, long term| Seth Godin

Photo byKristina D.C. Hoeppner.