Engage Your Audience With Your Idea by Leaving Room for Imagination

If you want your idea to spark engagement and grow, Harvard Business Review recommends leaving something out.

This gives others the chance to develop unique interpretations and add to the idea.

Artists and musicians do this oftencrafting something that can be interpreted different ways, discussed and debated.

It can also work with just about any other idea as well.

In music, too, the pauses matter just as much as the sound.

In fact, I’d argue that some of the most engaging ideas have something purposefully missing.

Limiting information engages the imagination.

Apple uses this strategy well.

Then the iPhone wasn’t released until five months later.

It was still praised as one of the most advanced pieces of technology in history at the time.

The Most Engaging Ideas Leave Something Out| Harvard Business Review

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