Eliminate “If” and “But” for More Sincere Apologies

The only thing worse than a missed apology is a fake one.

The key words that make these examples insincere are “if” and “but.”

These words shift responsibility from you to the person you are apologizing to.

When you apologize, focus on accepting responsibility instead of thwarting it.

For more tips on saying you’re sorry, check outThe Key Components of an Effective Apology.

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