When youre brainstorming, you often want to just let ideas come out however they decide to do so.
That usually doesnt get you very far though.
99U points out its often best to come up with some pop in of constraint or random goal.
Weve talked aboutsetting restrictions before, but the idea here is more about directing those ideas.
Its normally a lot more than you think.
Never Brainstorm with a Blank Slate| 99U
Photo byKelly Sikkema.
