Creativity Thrives When You Resist the Urge to Give Up

For one, it can make you more creative.

In a series of experiments, researchers Brian J. Lucas and Loran Nordgren studied how persistence affects creativity.

Then, they asked another group of people to rate the creativity of subjects ideas.

Its because creative challenges feel difficult.

Yes, sometimesgiving up is the best solution to a problem.

Giving Up Is the Enemy of Creativity| HBR