Retailers are darn good at inventing tricks to separate us from our money.
The uber expensive versions are never going to be top sellers, but thats okaythats not their job.
Their job is to make the $349-$549 versions look like really good value by comparison.
Youll often see high-low pricing at retailers like JCPenney, Kohls, and Ann Taylor.
This isnt just a brick-and-mortar trick.
Test out your theory bybrowsing in incognito modeordisabling third party cookiesand then check to see if the price changes.
By doing so, the site wont be able to call on your spending habits and charge you accordingly.
you’re free to also check the price on your mobile equipment to see if its different.
Some sites will vary pricing based on whether youre browsing from mobile, Mac, or PC.
Also, do aquick price comparisonto confirm youre getting the best price availablewhich you already do anyway,right?
Relatable examples include perfume, jewelry, and even new cars.
Also, many car manufacturers will use prestige pricing when creating a luxury line.
In many cases, the cheaper version will suffice.
All stuff you had no intent of buying, but clearly cant live without at the advertised price.
Its psychological warfare, and your money is the target.
Stay aware of how retailers venture to trick you with pricing.
