Beware Flattering Ads, They Work Even If You Think You're Immune

Respondents viewed the store more favorably even if they knew they were being flattered.

These implicit attitudes had a greater effect on delayed intended behavioral change than external ones did.

Subsequent experiments in this study extended and confirmed other instances of the attitude change and effects on itended behavior.

Insincere Flattery Actually Works: A Dual Attitudes Perspective|Journal of Marketing ResearchviaUseful Science

Photo byJuhan Sonan.