IFTTTmeaning “if this then that"is quickly becoming a staple in many digital toolboxes.

Sounds like it was created just for Lifehacker.

Where did the idea for IFTTT for iOS and Android come from?

Essentially a version of IFTTT that they could keep in their pocket.

We knew up front that we wanted to provide all of the functionality of IFTTT.com in an app.

After you decided to start on a mobile presence for IFTTT, what was the next step?

We spent several months iterating on the product and testing ideas, and slowly the app started taking shape.

What was launch like for you?

Then you push a single blue button in Apple’s developer portal andBANG!

It’s something of an emotional rollercoaster but it’s all worth it in the end.

After launching for iOS, what platform did you target next?

Android was always a big part of IFTTT’s mobile roadmap because of the many unique opportunities it offered.

There were also many challenges.

The iOS app was very well received and we obviously wanted IFTTT for Android to live up to that.

It was new territory for all of us.

In April of 2014, we launchedIFTTT for Androidafter nearly six months of hard work by the entire team.

What was your biggest roadblock and how did you overcome it?

How do you handle user requests and criticisms effectively?

All kinds of stuffnew Channel requests, design suggestions, improvements for Triggers and Actions.

It allows us to focus on ideas with an even bigger impact.

But the more we can hear from people using IFTTT, the more fun our job is.

So keep the feedback coming!

Now, how do you split time between developing new features and managing existing ones?

Especially considering we now have uniquely engineered products on Google Play, iTunes, and the web.

And honestly, our focus adjusts regularly depending on the week’s or month’s goals.

You might want to keep an eye on our updates for each new version of the app.

What advice would you give to others that want to take on a similar project?

Devin Foley:It’s been said that you only get to launch once.

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