The harder you work, the more the people around you will expect of you.
One possible path is to do what Bob Dylan has done several timesdestroy them.
Veer left when everyone expects you to veer right.
Launch something that makes no sense.
Reset expectations instead of raising them.
will almost always be viewed more positively than trying to lower existing expectations.
The paradox of rising expectations| Seth Godin
Photo byPatrick Lauke.
