Because of the urgency of immediate tasks, we often neglect our long-term goals.
Ironically, this can undermine our ability to put out short-term fires.
This key in of blunder isn’t new.
How your organization responds to this stress in allocating scarce resources is a crucial but often unaddressed issue.
The problem is, this instinct crowds out longer term, innovative thinking.
We’ve talked to many organizations in this bind.
One of them told us, “We’re playing non-stop ‘Whac-A-Mole’ here.”
At another, the unfortunate mantra was, “The urgent drives out the important.”
And how much do you think it should be spending?
The advice comes in the context of running a business, but it applies to daily life as well.
A task doesn’t become less important just because it’s less urgent.
How to Prioritize Your Innovation Budget| HBR
Photo bywoodleywonderworks.
