When the inevitable snag in a presentation occurs, we’re inclined to apologize for the error.

Inc.com says you should consider avoiding that magic phrase entirely.

Business Insider reports:

Well-meaning speakers often discredit themselves by thoughtlessly saying the words “I’m sorry.

Don’t call attention to a mishap,” she says.

Reserve an apology for a real failure or injury that has caused someone harm.

Otherwise, it undermines your authority and expertise.

5 Things Successful Public Speakers Never Say| Business Insider viaInc.com

Photo byAndrew Yee.