The Psychological Impulses That Make Us Want to Spend Money
Its always interesting to learn how our shopping behaviors are influenced. There are a few natural impulses that make us want to spend more. And the difference is pretty substantial. They showed another group a bag of potato chips right in front of them, asking the same question. Maybe something to keep in mind next time your grocer gives out samples. We value the routine rather than the outcome. Consider the notorious latte example....